"If you can reach for your mouth, you can reach for the bin". Using this strap line, I created a poster campaign on the basis of Recycling in Birmingham, which was intended for a brief given by B-Hive. Using the wording of the strap line, I applied semiotics which correlate with the message shown. Implementing a recognizable symbol; the 'Litter logo', I've manipulated the original and shown the person littering into a mouth. I wanted to communicate in a simple,
step-by-step format using semiotics, which would communicate with the audience quickly. I'm thinking about changing the back colour? It might be too clean and slick for certain people?
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