Thursday, 20 May 2010

"anabolic; d i s f i g u r e m e n t" | Final Published Book

Here is my final book. Really went out on this, tried to include all my styles of 
design & artwork.I didn't want a plain old, safe & sound designed book, 
with one or two colours throughout...which by all means can work effectively.
However, I wanted an outcome that holds loads of elements of colour, composition, 
texture, medias, type etc.
The general briefing I set for myself was to create a sense of; distortion, mixed personality, hectic & unusualness.
Some artwork is very clean and compositioned in a formal perspective, 
but then on the other handother artwork would be all over the place, deformed & in your face, 
but still using an effective composition
and use of white space. For example, If i wanted to create a spread with some complexity 
and wild use of grid layout,
but it felt a bit un-easy on the eye (which might be necessary) I'd apply some manipulated or 
clean type to rectify that
in a specific way.



Tuesday, 11 May 2010

WORK FOR LIGHT-BOXES/POSTERS...









Aiming to keep a consistent theme with my light box artwork; garish blues, deep/warm orange/pinks and blacks. I felt these colours worked nicely with the glow of the light. The white space occuring between imagery & type is also to help exaggerate and compliment the work, with the addition of the bright white light glowing through in between. I wanted something different, bizarre and daring, I feel I've achieve this, with the distorted and garish elements. Afterall, my goal for my final artwork was to appear, obscure, in your face, confusing and interesting.

(by the way: pictures are just screen shots, sorry for low quality)


Wednesday, 5 May 2010

MOCK_EXAMPLE_EXHIBITION_SPACE



Not fully accurate and not showing the final outcome, this is just to give me a supporting idea to what artwork works well in a specific order or composition.
I may use a wire to suspend the lightboxes...

POTENTIAL_LIGHT_BOXES

'looking on both sides'




Looking at inside and the outside of a body. Playing with imagery and merging bone x-rays with musclier striations from the outside; what a body builder would see in the mirror.
In somewhat, I've formed a hybrid of two sides to a steroid user, and only one side they see, the other they feel but choose to ignore.

Garish colours are perfect for my light-boxes. I want a distorted/deformed feel to lurch at the audience to show the serious and severity of steroid abuse, the side-effects etc. This I feel will reflect a unnatural bodybuilders personality.